Short for distributed denial of service, DDoS attacks are when a massive influx of web traffic from a multitude of IP addresses floods a machine or network resource. As a result, all systems shut down, preventing legitimate requests from being fulfilled. Think of it as a group of protesters crowding the entrance of a store to disrupt normal operations and keep buyers out; it’s essentially the same thing.
What are the implications of a DDoS attack?
- Revenue Loss – Downtime can affect bottom line up to and over $300k/hour (Gartner)
- Theft – Funds, customer data, and intellectual properties can all be stolen
- Productivity Loss – Critical network systems become unusable, halting productivity of workforce
- Reputation Damage – Customers lose trust because site is inaccessible, and their data has been stolen.
Want to know more about how you can protect yourself from a DDoS attack? Talk to our Technology Advisors today.
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